HomeMy WebLinkAboutNeiger Design- EPL Branding & Marketing Nov. 2024Table of Contents
& Strategic Marketing
Branding & Marketing Consulting Evanston Public Library
Submitted July 25, 2024
NeigerDesign contact:
Carol Neiger
carol@neigerdesign.com
Background/Goals 2
Summary of Deliverables 3
Brand Refresh Process
and Preliminary Schedule 4-5
Fee Breakdown/Agreement 5-6
Professional Standards of Practice 7
NeigerDesign Team 8-9
About NeigerDesign 10
References 11
Partial Client List 12-13
Samples of Nonprofit
Branding Work 14-15
Contact Information 16
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Our Personal Connection and commitment to Evanston Public Library
NeigerDesign has a deep personal connection to the Evanston Public Library.
Our office has been located in Evanston for the past 35 years, and our families
have been grateful users and patrons of the Library, including taking our
children there on a regular basis This connection to libraries extends to our
professional lives as well. My daughter serves as the Lead Archivist for the
Boston Public Library, and my father-in-law was an Acquisitions Librarian.
Additionally, we have done work for the American Library Association. We feel
a strong commitment to the success of public libraries and are passionate
about contributing to their continued growth and relevance in the community.
Your mission to be the heart of a diverse community, promoting the
development of independent, self-confident, and literate citizens, resonates
deeply with us. We share your commitment to providing equitable access to
cultural, intellectual, technological, and information resources. It’s inspiring
to see the Library’s dedication to engaging all residents in reaching their
aspirations, ensuring every child experiences the joy of learning, and fostering
an environment where diversity is celebrated and supported.
We are enthusiastic about the opportunity to support the Evanston Public
Library in its endeavors to be a place where every resident can experience
the pleasure of reading and the joy of lifelong learning. Our personal and
professional dedication to libraries aligns perfectly with your vision of an
intellectually and culturally rich life for all Evanston residents. We look
forward to contributing to a project that will help the Library continue to be
an invaluable resource and welcoming space for the entire community. It is
because of this commitment that are prices quoted on page 5 are discounted
55% from our typical fees for a project of this scope.
Respectfully submitted,
Carol Neiger
President
NeigerDesignInc.
Branding and Logo Update July 25, 20242Evanston Public Library
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Project Overview
The Evanston Public Library is seeking to update its logo and branding to align with its evolving mission,
vision, and strategic goals. This project includes the creation of a new visual identity and a comprehensive
visual style guide to ensure consistency across all library materials. The updated branding is expected to be
completed by November 2024, in conjunction with the launch of a new website in December 2024.
Organizational Background
The Evanston Public Library serves nearly 40,000 cardholders, circulates over one million titles annually, and
offers more than 1,000 programs each year. The library’s mission is to foster independent, self-confident,
and literate citizens, while its vision is to engage all residents in achieving their personal aspirations through
a diverse range of programs and resources. Under new leadership, the library is currently undergoing a
strategic planning process to address funding challenges and expand its technological offerings, including
digital materials and makerspace initiatives. The library is also committed to community engagement and
social justice.
Current Identity Assessment
The current logo is recognized and has both vertical and horizontal versions. However, it uses too many
colors, making it expensive to print and difficult to reproduce in black and white. There is a consensus
among stakeholders that while the logo is familiar, it no longer fully represents the library’s contemporary
goals and diverse community offerings. Additionally, there is consideration regarding the presence of books
in the logo, as the library wants to highlight its broader technological and educational services beyond just
books.
Objectives for the New Branding
The primary objectives for the new branding include:
• Modernization: Creating a logo and visual identity that reflect the library’s forward-thinking and innovative
approach.
• Versatility: Ensuring the new logo is versatile, cost-effective for printing, and easily adaptable to various
formats and materials.
• Inclusivity: Developing a brand identity that resonates with all community members, showcasing the library
as an inclusive and welcoming space.
• Consistency: Establishing a visual style guide to maintain brand consistency across all platforms and materials.
Project Scope and Deliverables
The scope of this project includes:
• Logo Update: Redesigning the library’s logo to be available in both vector and raster formats,
in color and black and white versions.
• Color Palette and Typefaces: Developing a simplified color scheme and typeface selection.
• Visual Style Guide: Creating guidelines to ensure consistent branding across all materials as well as a
toolkit for the library to use to enable easy execution of a variety of printed and digital visual materials for
programs and events.
• Website Visual Assets: Designing 3-6 visual assets for use on the new website (as in examples cited in RFP).
Branding and Logo Update July 25, 2024 3Evanston Public Library
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
We appreciated seeing examples of public libraries you admire in your RFP. We agree that a simpler brand
approach is ideal and that it should uniquely represent Evanston Public Library, its features and benefits, as
well as its mission and its values.
Our team would approach the project in the following way:
Initial Meeting: We would start with an initial meeting with you and your team to understand your vision and
expectations in detail.
Investigation and Analysis: We would investigate other public library logos, analyzing what makes each
successful. This research will inform our approach to your logo and branding update.
Dual Approach: Understanding the need for a brand that reflects all aspects of public libraries as you have
summarized, we see the benefit of approaching the refresh in two ways:
1. As a refresh of the existing logo, taking into consideration all of your well-thought-out
criteria and critique.
2. Developing fresh new concepts to offer entirely new ideas.
1
2 Brand Architecture & Family Look
We will extend the brand into elements of brand architecture, including Evanston
Public Library’s various programs and services. We will then create a family look for
materials based on the selected brandmark; 3-4 collateral pieces (cover & typical
spread), samples of 2-3 digital marketing assets, and/or the website home page and
secondary page will be selected to use in the family look. Additional budget will be
required to execute any final art for marketing pieces with the new brand identity.
Brand Concept Development
Through creative ideation, NeigerDesign will explore many concepts and ultimately
present a range of refresh and new concepts to Evanston Public Library. Based on
Evanston Public Library’s feedback, ND will continue to refine the solution through
three rounds of revisions. Evanston Public Library will select a final brand solution to
be used moving forward to subsequent phases.
Logo Kits & Brand Standards
Logo Kits including every variation of the logo (both horizontal and vertical, positive
and reverse) in all file formats will be prepared. A comprehensive brand style
guide will be created and include all brand treatments, fonts, color palette, and
basic formats. An efficient Brand Standards Guide will ensure maintenance and
consistency of brand image and messaging while providing suitable flexibility for the
target audiences of EPL.
3
Our Approach fo the Evanston Public Library
PHASE
PHASE
PHASE
Branding and Logo Update July 25, 20244Evanston Public Library
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Preliminary
Schedule
6 Weeks
week of 08/12/24 – 09/20/24
4 Weeks
week of 09/23/24 – 10/18/24
3 Weeks
week of 10/21/24 – 11/11/24
PHASE 1: BRAND CONCEPTS through
FINAL LOGO
PHASE 2: BRAND ARCH & FAMILY LOOK PHASE 3: GRAPHIC STANDARDS
& LOGO KITS
Fee Breakdown (discounted 55%)
Phase 1 Brand Refresh Concept Development $10,000 -$11,000
Creative concept development for brand identity.
5-7 concepts presented, plus 3 rounds of revisions.
Project management and approval process.
Phase 2 Brand Architecture & Family Look
Design roughs/concepts to extend brand into programs and develop
usage examples.
Presentation and Refinement of selected family look.
$5,000 -$6,000
Phase 3 Logo Kits & Graphic Standards $6,500 -$7,000
Brand Standards Guide. (Deliverable: 8-12 page standards guide)
Create final logo packs for all file formats and a guideline for usage.
Expenses
Laser prints, scans, conference calls, deliveries, web meetings, stock
photos (if necessary)$ 105 $ 250
Total Fees and Expenses $21,605 -24,250
Down Payment (1/3 of low estimate)$7,201
Timeline:
• Completion of New Brand Identity: By November 2024
• Launch of New Website: December 2024
Branding and Logo Update July 25, 2024 5Evanston Public Library
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Fee Explanation & Agreement
Thank you for contacting us about an assignment. To help assure your satisfaction, this briefly summarizes our billing
procedures. The fees NeigerDesign charges are derived from three sources:
1. Time
NeigerDesign computes its job estimates based on anticipated hours it will require to complete a specific project.
A minimum charge of $250 applies to any project. This minimum charge also applies to bill-at-actual agreements.
When additional services beyond the original scope of the project are requested, additional hours will be billed at their
appropriate rate. Additional design services are billed at a design services rate of $200 per hour. If alterations are made
after proof three, they will be billed at a production services rate of $180 per hour. NeigerDesign will keep the client
informed when any request for services is beyond the scope of the original proposal.
2. Outside Charges and Reimbursable Expenses
NeigerDesign bills all outside expenses at actual cost + 25% mark-up for handling. This includes but is not limited to
photography, illustration, printing, and deliveries.
3. Internal Expenses such as Faxes, Photocopies, and Laser Proofs
Charges for these materials from in-house equipment have been standardized. There is no mark-up for these charges.
Billing Method/Terms
To begin work, we require either (A) a purchase order or (B) a signed proposal, plus a down payment check for one-third
of the lower total estimate which in this case is $7,201.00 (1/3 of $21,605.00). The balance will be billed in phase
installments as client approves completion of the phase. If, however, at any time during the project the costs appear as
though they will exceed the original estimate because additional services have been requested beyond the scope of this
proposal, the client will be notified with a “Client Alts” form, which must be signed and faxed back to us. This signifies
client approval of the additional charges, and no further work will be done on the project before this form is returned to
NeigerDesign. At this point, the client also has the option to refuse the additional charges for the assignment, but work
on the project will cease and all fees and expenses incurred to date will be billed to the client as payable in full. Payment
must remain current for NeigerDesign to proceed with the project. Any job that remains inactive for more than 30 days
will be billed as due and payable in full. All invoices are due and payable Net 30 days. Invoices that are not paid in full
under Net 30 terms will be subject to a 1.5% service charge per month on any unpaid balance.
Client Responsibilities
The client organization shall provide full information regarding Evanston Public Library’s requirements for the project.
The client organization shall designate a project contact authorized to act on their behalf with respect to the project. The
client organization and the project contact shall examine documents, render decisions and, in general, act on all matters
pertaining to the project promptly, to avoid unreasonable delay in the progress of NeigerDesign’s services.
Upon receipt of this signed agreement NeigerDesign will issue an invoice for a down payment of $7,201.00 which will be
due immediately. See Billing Methods/Terms above for explanation of down payment.
By signing, I agree to allow NeigerDesign to use materials from this project for their promotional efforts. I also state that I
have read and agree with the attached Professional Standards of Practice.
* All foreseeable administrative expenses have been included in the estimates for each section of the project. If, at any time
during the project, the nature or the scope of the project should change or deviate from the costs that are agreed upon by both
Evanston Public Library and ND, ND will inform Evanston Public Library as to what additional costs might be incurred. Evanston
Public Library will then have the option to approve or deny the fees before additional work is performed. This proposal does not
include any travel time or expenses.
Carol Neiger, President July 25, 2024
Jenette Sturges, Marketing & Communications Manager, Evanston Public Library Date
❑ Branding services $21,605.00 - $24,250.00
Branding and Logo Update July 25, 20246Evanston Public Library
Wilburn, Yolande Digitally signed by Wilburn, Yolande
Date: 2024.08.15 15:45:32 -05'00'
Approved as to form:
Alexandra B. Ruggie
Corporation Counsel
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Professional Standards of Practice
ND subscribes to the professional standards of practice developed for creative firms by the
Creative Business newsletter
Consultation - Except in unusual circumstances, a creative firm should make one free, introductory visit
to a prospective client. Subsequent calls should be part of a billable assignment, unless both parties
agree otherwise.
Speculative Work - Client organizations should not ask for work to be done “on speculation” — i.e.,
to have the assignment contingent on approval of the work. Speculative work is subject to widespread
abuse, increases prices and is otherwise unprofessional.
Estimates & Proposals - When sufficient information is provided, creative firms are expected to prepare
a written estimate or proposal of assignment schedule, costs and terms and conditions. When sufficient
detailed information is not provided, it is the obligation of the creative firm to say so. If information is
unavailable, pricing should be based on an hourly labor rate with frequent reviews of time expended.
No assignment should be started without a signed acceptance of the estimate or proposal, purchase
order authorization or a pre-payment for services.
Billing - The client organization has the right to expect that the price on an estimate or proposal, plus
additional expenses and taxes, will be the invoiced price unless otherwise appended, verbally or in
writing, before invoicing.
Confidentiality - The client organization should expect that any information or material provided will
be treated confidentially, and that all reasonable efforts will be taken to safeguard it. If requested, the
creative firm should willingly sign a nondisclosure agreement.
Submissions - It is the responsibility of the creative firm to recommend what, in its professional opinion,
is the best way to meet the client’s objectives. Similarly, it is its responsibility to follow the direction,
input, criticisms, and comments of the client organization closely.
Ownership - The final output of the creative firm becomes, after payment, the property of the client
organization except in the case of photography or illustration, or where otherwise indicated. However, all
preparatory materials (sketches, concepts not utilized, artwork, mechanical files, computer files, etc.)
remain the property of the creative firm.
Approvals - It is the sole responsibility of the client organization to review all material before production
and attest to its accuracy.
Non Use - In accordance with accepted professional services practice, the client organization is
financially obligated for all work done, whether or not it is utilized. In the event of dissatisfaction, the
creative firm should resign at the earliest possible date and make an effort to find another firm to
continue.
Branding and Logo Update July 25, 2024 7Evanston Public Library
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NeigerDesign Team
Carol Neiger President and Owner
The philosophy behind NeigerDesign’s approach reflects that of our President, Carol Neiger.
Prior to starting her own design and marketing firm, Carol served as Vice President and
Creative Director for Slavin Associates, a full service communications and design company.
Prior experience includes working at various branding, package and industrial design firms
in Chicago and Boston. Her experience includes a wide range of design and marketing
disciplines, including strategic development and media planning, brand/identity development,
website design, publication design, direct mail, advertising, exhibit design, package design
and signage. Carol attended the University of Cincinnati and The School of the Art Institute of
Chicago, where she earned a Bachelor of Fine Arts in Graphic Design. Carol has won a variety
of design and marketing awards. Carol has served on the Board of Directors of Anixter Center,
Lekotek, The Advisory Board of Companies That Care. Carol is a member of The Association
Forum, AIGA, CASE, BMA, ASAE, and The Evanston Chamber of Commerce.
Jonathan Amen Associate Creative Director
Self-described as a “logical deviant,” Jonathan applies problem solving and reason to any and
every strategic initiative he undertakes, before applying his 30+ years of design experience to
a client’s marketing challenge. Inspired by the opportunity to merge strategy with creativity,
Jonathan has led and produced creative solutions for clients across many sectors, including
healthcare, technology, retail, architecture, broadcast and professional services, among
others. After graduating magna cum laude with a BFA from Kent State University’s Visual
Communication Design program, Jonathan polished his design and art director leadership
skills at branding and marketing agencies on the East Coast before making the Midwest his
home. Since then, Jonathan has served as a senior creative lead on assignments ranging
from corporate identity, brand development, brand standards, collateral systems and annual
reports, to advertising, packaging, signage, web and digital media for institutional, corporate
and boutique clients. NeigerDesign welcomed Jonathan to the team in 2017.
Molly Kettler Office Manager
As office manager, Molly combines her passion for the arts with her extensive experience in accounting
and human resource administration. She keeps NeigerDesign’s finances on track and ensures that
the office runs smoothly. Molly’s role includes proofreading copy and analyzing project budgets. Her
previous experience includes office management and accounting roles at Zen Wealth Management
Group, Insight Securities, and First Presbyterian Church. Molly holds two Bachelor of Arts degrees with
honors: one in History from Northeastern Illinois University and the other in Linguistics from the State
University of New York at Buffalo. She joined NeigerDesign in 2022.
Jim Hutchison Designer
Jim started honing his art talents at The Rhode Island School of Design, before fine-tuning them
further at The School of the Art Institute of Chicago, graduating with a Bachelor of Fine Arts. His
deep and broad 30+ years of “visual thinking” in integrated marketing, brand positioning and print
design include 15 years as the Manager of Creative Services at the Blue Cross and Blue Shield
Association. Jim’s project management skills have guided creative design solutions on both sides of
the communication fence—on the agency side, as well as in the nonprofit/trade association worlds of
the American Medical Association and Blue Cross and Blue Shield Association. Jim is a member of
AIGA and has been a member of the NeigerDesign team since 2012.
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John Shaw Director of Web Services
John is our Web Developer. His expertise in HTML/CSS, MySql, PHP and Flash help bring our
concepts to life. John held previous positions which include Lead Designer and Operations
Manager for Evolving Art/Evolving Communications. John’s specialties include website design and
programming, multi-media design, animation, illustration and collateral design. His experience
in project management is helpful given the complex nature of the projects at NeigerDesign. John
earned a Bachelor of Fine Arts from The Illinois Institute of Art. John has been a member of the
NeigerDesign team since 2007.
“None of us is as smart as all of us.”—Ken Blanchard
Jessie Blaisdell Digital Marketing Strategist
As a digital marketer, Jessie has found her niche in creative problem solving, research, and analytics.
She applies critical thinking to design and the production of captivating content for social media,
curated blogs, and email campaigns — leveraging SEO and SMO strategies to optimize the client
organization’s online presence and messaging. Jessie puts her HubSpot certification in Inbound
Marketing to work as she engages consumers and B2B customers through strategic planning and
campaign marketing. Jessie is a proud graduate of Loyola University Chicago and has a Bachelor’s
Degree in Advertising and Public Relations, as well as a minor in Psychology.
Debbie Render Copywriter, Marketing Strategist
Debbie applies her creative skills and marketing experience with corporations and
nonprofit organizations to help clients define and achieve their communications and
marketing objectives. Whether Debbie is developing brand concepts and messaging with
impact or writing focused, engaging content, she brings insight and depth of experience
to each project. Prior to beginning her full-time freelance work, Debbie held various
marketing communication positions at Weiser Minkus Walek, First Capital Financial
Corporation and Prudential Insurance Company. She received her Bachelor of Science
in Journalism from Northwestern University’s Medill School of Journalism. Debbie has
worked with NeigerDesign for over 25 years. Her clients have included Anixter Center,
which provides services and support for people with disabilities and mental health needs,
and Tsad Kadima, an Israeli non-profit that supports children and young adults with
cerebral palsy and other motor disabilities.
Grady Coyle Front-end Web Developer
Grady is our favorite computer science enthusiast, always pleasant and happy to help! He graduated
with a Computer Science Degree from DePaul University in Chicago with a concentration in Software
Development. He enjoys working in Web Development/Maintenance, Digital Marketing, Database
Development/Maintenance, and SEO-focused content creation. Grady is a key member of our digital
marketing team with expertise in digital marketing, social media strategy and execution and utilizing
the HubSpot marketing stack. to drive inbound marketing results. Grady joined NeigerDesign in
2022.
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NeigerDesign is a results-driven, full-service brand marketing agency. Since 1989, ND has provided
clients the convenience and flexibility of one source for branding, marketing strategy, website design,
and the design and production of the tactics within the strategies.
Our focus reaches across a spectrum of nonprofit and passion centered organizations —including
aging, disability, health, children and youth, arts, community improvement, economic development,
education, religious, and environmental organizations. Our philosophy is simple: Results count. In
today’s message-saturated environment we know you have to stand out to get noticed and make an
impact. Smart design works hard and looks great, engaging both the mind and the eye. We learn as
much as possible about our clients, and their goals become our mission to create brands that stand
out and results that stand up.
Branding
We begin with a well-researched foundation revealing information from all stakeholders: current and
prospective users of services, members, community partners, board members, staff, donors, and
volunteers. Add an intelligent ideation process and enhance it with a healthy dose of emotion – the
perfect formula for a relevant and expressive brand. We also help ensure that your brand identity is
consistent, targeted, and effective across all channels from print to website.
Print
Always put your best face forward. Whether you need corporate annual reports, magazines, employee
communications, product catalogs, an engaging art poster or sales collateral for an important trade
show, it’s critical to make a powerful and memorable impact. We learn everything we can about your
organization and tell your story with dynamically inspiring copy and compelling graphics.
Marketing & Advertising
We approach your challenges from a strategic perspective using market research to dig deeply into
stakeholder impressions and expectations. Then we define target markets, identify key objectives,
formulate creative briefs or detailed integrated marketing strategies and, ultimately, create stand-out
marketing tactics that get results.
Website Design
Your website trumpets to the world precisely who you are and what you have to offer. That makes your
website the most critical element in the marketing of your brand and absolutely crucial to the growth
of your organization. We make sure that this highly visible and influential marketing tool powerfully
delivers your message to every audience and stakeholder you want to reach.
Inbound Marketing
We can help you attract qualified leads and convert them into members or customers through
multi-channel marketing. Utilizing the market-leading marketing automation software in tandem with
our decades of experience as strategic integrated marketers, we create cross-channel engagement
strategies to reach your audience where they are and build positive awareness of your brand.
Brands that stand out. Results that stand up.
NeigerDesign is a
Certified Women’s
Business Enterprise
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Brands that stand out. Results that stand up.References
For NeigerDesign
Cook County
www.cookcountyil.gov
Dunni Cosey Gay
Former Deputy Director of Communication at Cook County Government Bureau of Economic Development
ducogay@gmail.com
Services provided: Branding, research, taglines and naming, marketing/communications strategy and execution,
social media strategy and execution, advertising, collateral design, impact reports
AgeOptions
www.ageoptions.org
Diane Slezack Chief Executive Officer 708-383-0258
diane.slezak@ageoptions.org
Services provided: Branding/sub-branding, brand standards guides, website redesign and development,
marketing/communications, collateral design, annual reports, videos
U.S. Baha’i National Center
www.bahai.us
Joyce Litoff Associate Director, Office of Communications 847-733-3584
jlitoff@usbnc.org
Services provided: Branding, brand standards guides, exhibit design, collateral design, advertising, signage
Branding and Logo Update July 25, 2024 11Evanston Public Library 11
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Abbott Laboratories
Employee communications
Academy of General Dentistry
Corporate identity & graphic
standards manual
Awards pin design
Adler Planetarium
Annual benefit invitations
Age Options
Branding
Annual Report
Marketing
Website
Collateral
Advertising
Awards pin design
Alpha Phi Foundation
Annual report
Direct mail
Alpha Phi International Fraternity
Magazine design
Chapter websites design
Annual report
Giving campaigns
Alpha Omega Epsilon
Magazine Design
American Academy of Orthopaedic
Surgeons Press conference marketing
materials
American Academy of Periodontology
Foundation
Branding
Annual reports
Website
American Association of Medical
Society Executives Conference marketing
American Association of
Neurological Surgeons Branding
Integrated conference marketing
Advertising
Membership brochure
American Association of
School Librarians
Magazine redesign
Program book
Awards program
American Academy of Implant Dentistry
Branding
Public Awareness Strategy
Inbound strategy
Public website
American Bar Association
Conference marketing
American Board of Medical
Specialties
Branding
Annual report
Trade show exhibit
Website
Public Awareness Campaign
Advertising and media plan
American Board of Perianesthesia
Nursing Certification, Inc. (ABPANC) Identity program
Marketing strategy for certification
Membership marketing materials
Certification materials
Website
American College of Prosthodontists
Newsletter reposition
Ongoing newsletter execution
Conference marketing
Patient information brochures
American Dental Association
Annual conference marketing
strategy
Annual conference marketing
implementation
Brand standards guide revisions
American Hospital Association Newsletter reposition
Monograph
Identity
Catalog
Direct marketing for publication
sales
American Hospital Association
The Society for Healthcare Strategy &
Market Development (SHSMD)\
Naming
Product Strategy
Branding
American Joint Replacement Registry
(AJRR)
Website redesign & development
SEO optimization
Brand renewal
American Library Association
Membership marketing
Newsletter
Conference
Catalog
Foundation reports
American Marketing Association
Publication marketing
Publication direct mail program
American Medical Association
Magazine enhancement
American Medical Technologies
Branding
Style guide
Templates
American Osteopathic Association
Patient information material
American Society of Clinical
Pathologists Branding
Standards guide
American Society of Safety Engineers
Exhibit: membership &
publications
Conference identity
Anixter Center
Branding
Standards guide
Signage
Invitations
Association of Hospital Health
& Fitness Marketing strategy
Conference marketing
Identity
Association of Legal Administrators
Conference marketing
Identity
New member materials
ATG Real Estate Development
Brand Identity
Corporate and properties
Automotive Aftermarket Industry
Association
Corporate identity & graphic
standards manual
Website
Membership marketing
Magazine redesign
Conference marketing
Automotive Service Industry
Association
Corporate identity strategy
Corporate identity & graphic
standards manual
Website
Membership marketing
Magazine redesign
Newsletter redesign
Conference marketing
Industry brochures
Awards and Recognition Association
Magazine redesign
Magazine production guides
templates
Bahá’í House of Worship
Branding for HOW
Branding for Lights of Unity Festival
Brand Standards Guides
Brochures
Exhibit Design
Ballard Healthcare
Corporate identity redesign
Sales material
Education program branding and
marketing brochures
Packaging
Invitations & announcements
Billow Butler & Co., LLP
Corporate identity redesign
Sales material
Corporate communications
materials
Invitations & announcements
California Association for Marriage &
Family Therapy
Membership marketing
Direct mail program
City of Evanston
Logo design
Center for Genetic Medicine Branding
Website design
Newsletter
Poster series
Center for Companies That Care
Branding
Website
Advertising
Posters
Collateral materials
The Counselors of Real Estate
Branding
Collateral materials
Cook County Government
Branding
Marketing
Advertising
Social Media Strategy & Execution
Collateral materials
Dexter Magnetic Technologies, Inc.
Branding
Trade show exhibit
Exhibit support materials
Advertising
Collateral materials
Marketing materials
Partial Client List Projects highlighted in red are branding projects
Branding and Logo Update July 25, 202412Evanston Public Library
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Downtown Evanston
Website
Advertising
Educational & Institutional Insurance
Administrators. Inc. (EIIA)
Branding
Annual Report
Posters
Brochures
Healthcare Financial Management
Association
Summit marketing
Branding
Newsletter
Membership marketing
Website
Trade show marketing
Annual reports
Health-ISAC (Information Sharing and
Analysis Center)
Annual conference marketing
Advertising
Seminar marketing
Newsletter
Membership marketing
Branding
Trade show marketing
Annual reports
Highland Ridge Capital
Brand Identity
Website
PowerPoint template
Marketing materials
International Association of Lighting
Designers (IALD)
Marketing Strategy
Theme, Positioning and Value
Statement
Membership Marketing Materials
IALD/Certified Lighting Designer (CLD)
Certification Program
Brand Identity
Marketing Strategy
Website
Marketing materials
International Handbooks
Illinois Homecare Council
Newsletter
Conference marketing
Advertising
International Facility Management
Association
Branding
Family Look
International Youth Foundation
Naming
Institute of Food Technologists
Integrated marketing strategy
Conference marketing
Advertising
Membership recruitment &
retention marketing program
Section marketing kit
Institute of Real Estate Management
Student Recruitment Brochure and
Posters
Annual report
Brand Audit
Midwest Care Center (now-
JourneyCare)
Website redesign & development
SEO optimization
E-newsletter template design
Blog design and template
development.
Kellogg
Employee benefits program
Kraft, Inc.
Employee benefits program
Krasnow Saunders Kaplan Beninati
Branding
Announcement
Signage
Website
Law Offices of Daniel Kaplan
Branding
Website
Leap Innovations
Website
Loyola Press
Book covers
Maine Plastics, Inc.
Identity redesign
Website
Capabilities brochure
Promotional materials
Manufacturer’s News Inc.
Sales materials
MD Labs (MD Orthotic and
Prosthetic Laboratory) Integrated marketing strategy
Corporate identity redesign
Corporate identity materials
Capabilities brochure
Direct mail campaign
Monarch Steel, Inc.
Identity Redesign
Sales materials
MonoGen
Identity
Packaging
Website consulting
Sales materials
National Association of REALTORS®
Membership marketing strategy
Membership direct mail
Advertising
Signage
Exhibit
Identity
National Lekotek Center
Annual report
Collateral brochure
Branding
National Marine Manufacturers
Association
Branding
Conference marketing
Product certification marketing
Industry certification marketing
Training materials
Seminar marketing
Exhibit signage
Membership marketing
Advertising
National Propane Gas Association
Membership marketing
Annual report
Identity program
Conference marketing
Newsletter
Direct mail program
New Schools Chicago
Charter School Search Guide
Annual Report
Northwestern Press
Book covers
Northwestern University
Science Cub
Curriculum covers with Infographics
OnePoint Patient Care
Website
Product Branding\
Branding Development, Standards
Guide
Professional Examination Service
(ProExam)
Branding
Marketing
Sales support materials
Website
Exhibit
Public Library Association
Conference marketing
Website consulting
Radiological Society of North America
(RSNA)
Branding
Graphic Standards
Family Look
Revenue Cycle Solutions
Branding
Website
Marketing Collateral
Robinson Rental
Branding
Website
Safety Meeting Outlines, Inc.
Product naming
Product marketing
Newsletter template
Trade show exhibit
Shepard Medical Products
Integrated marketing strategy
Packaging
Product naming
Website consulting
Advertising
Public relations
Sales materials
Smart Policy Works
Branding
Brand standards guide
Smith Bucklin & Associates
Membership marketing strategy
Conference marketing
Studer Group
Identity
Educational marketing
Magazine
E-zine
Educational conference marketing
& signage
Symbria
Corporate website
design and CMS development
E-commerce website
design and CMS development
Branding
Collateral
Exhibits
Advertising
Packaging
e-Newsletters
TAP Pharmaceuticals, Inc.
Employee communications
Takeda Pharmaceuticals, North
America
Employee communications
Uniform Law Commission
Annual Report
Human Trafficking Website
Human Trafficking Brochure
Witt/Kieffer
Branding
Advertising
Brochures
VOR
Branding
Website
Brochures
Branding and Logo Update July 25, 2024 13Evanston Public Library
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Our clients have a commonality—they understand the critically important role that
strategic design plays in their success.
Through a synthesis of ideas, words and images, our team of strategists, designers,
content creators and web developers creates the story that brings your brand and
campaigns to life—building value for your organization from day one.
Brand Standards Guides and Brandbooks
Brand Standards Guides are used to maintain and
execute the brand, and provide guidelines for usage,
placement, and color palette.
Brandbooks introduce the brand to organization
stakeholders to create strong brand ambassadors.
Branding and Logo Update July 25, 202414Evanston Public Library
A sampling of brands we created for non-profit organizations.
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Concept Presentation
Our brandmarks are presented in a fairly
tight form with concept rationales backed
by solid research and input from your
stakeholders.
Family Look and Brand Architecture
The brandmark is applied to communication
materials in our family look storyboard—
extending your brand to brand products
and divisions with typography and color
palettes, as well as imagery suggestions.
Branding and Logo Update July 25, 2024 15Evanston Public Library
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
www.neigerdesign.com
General Info: info@neigerdesign.com
Carol Neiger: carol@neigerdesign.com
Phone: 847.328.1648
Fax: 847.328.1649
NeigerDesign
1515 Sherman Ave.
Evanston, IL 60201
NeigerDesign is a HubSpot Agency Partner
NeigerDesign is a
Certified Women’s
Business Enterprise
Brands that stand out. Results that stand up.
Doc ID: 3512006a13e6d47e9baf71a5416e90cb58bf24f4
Contract with Neiger Design for EPL
Neiger_Design_Consulting_2024.pdf
3512006a13e6d47e9baf71a5416e90cb58bf24f4
MM / DD / YYYY
Signed
08 / 20 / 2024
09:08:06 UTC-5
Sent for signature to Alexandra Ruggie
(aruggie@cityofevanston.org) from lthomas@cityofevanston.org
IP: 66.158.65.76
08 / 20 / 2024
09:52:24 UTC-5
Viewed by Alexandra Ruggie (aruggie@cityofevanston.org)
IP: 66.158.65.76
08 / 20 / 2024
09:52:46 UTC-5
Signed by Alexandra Ruggie (aruggie@cityofevanston.org)
IP: 66.158.65.76
The document has been completed.08 / 20 / 2024
09:52:46 UTC-5